Mbale – In a vibrant activation at Bugwere Market in Mbale, Unilever Uganda launched the Royco Cube Ku String, marking a significant milestone in the company’s nationwide rollout of the innovative product.
The introduction of the Royco Cube Ku String in the Eastern region underscores Unilever’s commitment to bringing quality and affordability closer to its consumers. The new product is a convenient, hygienic, and affordable pack of 12 individually wrapped cubes, designed to meet the daily needs of modern Ugandan cooks.
Speaking at the launch, Grace Nandawula, Marketing Manager at Unilever Uganda, emphasized the company’s dedication to its customers. “We are thrilled to bring the Royco Cube Ku String to the people of Mbale and the Eastern region. This launch is not just about introducing a new product, but about recognizing our customers’ needs and delivering solutions that match their everyday cooking requirements,” said Nandawula.
The Mbale launch event featured live cooking demonstrations, product sampling, and engagements with local vendors and shoppers, creating an energetic and inclusive market-day experience. The new string-pack format of Royco is especially suited for retail environments like Bugwere Market, where convenience, visibility, and pricing matter most.
The Royco Cube Ku String is priced at UGX 1,200, making it an ideal choice for both households and small-scale traders. The product is also fortified with iron and iodine, reaffirming Unilever’s commitment to providing high-quality and nutritious products to its customers.
As Unilever continues its nationwide rollout, the Royco Cube Ku String activation in Mbale reaffirms the brand’s deep-rooted belief in serving communities, empowering local businesses, and delivering relevant innovations that make every meal memorable.