Kampala – Unilever Uganda, through its iconic brand Royco, has launched the ‘Share Goodness’ campaign, aimed at enhancing the Ramadan dining experience for Muslim communities across Uganda.
The campaign, launched at Masjid Mbogo Mosque in Kawempe on Saturday, seeks to promote the values of sharing and kindness during the holy month of Ramadan. Throughout the month, Royco will serve Iftar meals at 25 mosques nationwide, fostering community spirit and promoting generosity.
In addition to serving meals, the initiative will also feature donation drives and activations at select supermarkets, allowing Ugandans to contribute towards supporting those in need. Donation bins will be set up at 30 select supermarkets, and shoppers will also be able to scan QR codes to send mobile money contributions to participating mosques.
Speaking at the launch, Grace Nandawula, Head of Customer and Strategy Planning at Unilever Uganda, emphasized the importance of generosity during Ramadan.
“Ramadan is a time of reflection, devotion, and sharing. With the ‘Share Goodness’ campaign, Royco is honored to play a part in turning regular meals into memorable moments for families across Uganda,” she said.
“Royco plays a crucial role in enhancing every meal by adding rich flavour, taste, and thickness. During the most important meals of the day—Dakau and Iftar—don’t forget to add Royco to every dish. Its unique blend of spices transforms ordinary meals into extraordinary culinary experiences, making every bite more enjoyable and memorable,” She reiterated.
The campaign will provide nutritious meals, including Katogo with Royco 2in1, Pilau with Royco 2in1, and beans with Royco cubes. Through this initiative, Unilever Uganda reaffirms its commitment to promoting healthier living and fostering a spirit of togetherness.
Ramadan is a time of deep spiritual connection, and by supporting communities with nourishing meals, Royco is reinforcing its role in making food not just a necessity, but a source of joy and unity. Through this campaign, Unilever Uganda continues its mission of improving nutrition and fostering a culture of generosity.
“This is our way of spreading joy and sharing the blessings of Ramadan with everyone. We invite everyone to join us in this journey of generosity and community spirit,” she rallied.
The ‘Share Goodness’ campaign is set to make a lasting impact, bringing together families, faith leaders, and communities in the true spirit of Ramadan.